Title

Madison Mallards

Description

2008 Season campaign for the Madison Mallards, a Northwoods League Baseball team. 2 different activity books were printed and used as direct mail promotion pieces. Each book included a wooden ruler and pencil to help complete the puzzles and games inside. Large posters, Billboards, and full-page newspaper ads were all designed using this campaign. Featured in Print Magazine's 2009 Design Annual.

Credits

Copywriter: Andy Brawner
Creative Direction: Dana Lytle
Planet Propaganda